Negotiation is a Relationship, Not a Battle—Here’s How to Win Together

Most people think negotiation is about winning. But in commercial real estate, it’s about

building something that works for both sides.

We helped a tenant secure expansion rights, TI improvements, and a delayed rent

start—by understanding the landlord’s goals and aligning the structure.

Smart Negotiation Tactics:

Know what matters to you—and what doesn’t

Find alignment with the landlord’s priorities

Present creative win-win solutions

Be firm on your deal breakers, flexible elsewhere

At CIG, we don’t burn bridges—we build them. Because the best deals are relationships

in disguise.